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Web designers can help you plan ahead for an effective web site.
Taking your internet marketing goals into consideration helps define
the design strategy for your business web site. When planning your
site, there are several factors that should be thought out at the
very beginning of the process, even before the designing even starts.
Step One Define Your Purpose
- What's the purpose of the site?
Do you want to:
- Present information?
- Describe services to potential clients or patients or customers?
- Sell products directly to consumers?
- Sell products wholesale?
- Develop a network of wholesalers for your products?
- Who is your "target audience"? Who do you want to reach? Is
there a specific:
- Age category?
- Income bracket?
- Vocational or career group?
- Special interest, like a hobby or craft?
- Geographic area?
- How much, or what kind of information do you want to give your
visitors?
- What's the best way to present the information to appeal to
your target audience?
- What do you want your visitors to do?
Continue to Planning
- Part 2 for more.
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