Web Site Design > The Planning Process - Part 2

Step Two Decide on Site Scope and Size

  1. Offering Services
    If you offer a service, such as accounting, legal, event planning, consulting, construction, auto repair, etc., here are a couple of factors to consider:


    • Will it be enough to have a simple page to "supplement" your other advertising, such as Yellow Pages, business cards, flyers, or brochures, or will it be an asset to include informational articles, and/or add information on a periodic basis?
    • Can your services be offered over a wide geographic area, or is it primarily local?

  2. Selling Products
    If you have products to sell, try to make both long term and short-term decisions, to avoid time-consuming and/or costly re-design later on:


    • How many categories and items do you want to start with?
    • Do you want to start with one category, and add more later, or start with several categories, and add to the number of items in each over a period of time?
    • Will you sell retail and wholesale, and if so, will you need a separate section with information for your wholesale customers?
    • Will there be sales tax and shipping costs?
    • Do you want, at some point, to take credit card orders?

  3. Deciding on Site Name and Hosting

    • Do you want to take a domain name, or will a sub-domain do?
    • Will free hosting (with ad banners) do? Or would you prefer a site with no ad banners?
    • Do you already have space available through your ISP?

  4. Budget Considerations

    • How much have you budgeted to get your site started, between design cost, domain name, and setting up hosting?
    • How much are you prepared to budget on a monthly basis for site maintenance, additions, and hosting costs?

    Budget planning is a critical factor when deciding on web hosting, shopping cart and ordering options, and the scope and complexity of your site design. .

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